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If you wondered which department store could party hardest, your question has finally been answered.
Apparently, J.C. Penney served too much beer at its Super Bowl pre-game party, because the company became a bit incoherent on Twitter Sunday night during the big game.
Who kkmew theis was ghiong tob e a baweball ghamle. #lowsscorinh 5_0
— JCPenney (@jcpenney) February 2, 2014
Toughdown Seadawks!! Is sSeattle going toa runaway wit h this???
— JCPenney (@jcpenney) February 3, 2014
Hasn’t anyone told you not to drink and tweet, JCP?
But it turns out the company is in on the joke — well, a different joke. Apparently, the typos were due to wearing mittens.
Oops…Sorry for the typos. We were #TweetingWithMittens. Wasn’t it supposed to be colder? Enjoy the game! #GoTeamUSA pic.twitter.com/e8GvnTiEGl
— JCPenney (@jcpenney) February 3, 2014
Seems the brand’s attempt at humor or an “Oreo moment” — in hopes of leveraging the Super Bowl to gain social media attention — didn’t go as planned.
The company previously gained some Twitter attention in November for getting sassy with Kmart over an ad.
Other brands may end up stealing J.C. Penney’s viral spotlight, though. In a quick move, companies like Macy’s and Kia provided some chuckle-worthy replies.
@pitpanther01 Pinky swear, it wasn’t us!
— Macy’s (@Macys) February 3, 2014
Eat a #SNICKERS, you’re not you when you’re hungry RT @JCPenney Who kkmew theis was ghiong tob e a baweball ghamle. #lowsscorinh 5_0
— SNICKERS® (@SNICKERS) February 3, 2014
Hey @jcpenney need a designated driver?
— Kia Motors America (@Kia) February 3, 2014
Agencies
