Toronto startup Flixel Partners with Facebook on New Profile Video Integration
Toronto startup Flixel Partners with Facebook on New Profile Video Integration

Toronto startup Flixel Partners with Facebook on ‘New Profile Video Integration’

Facebook users around the world can now add a literally all-singing and dancing extra layer of personalisation to their profile with the social network’s introduction of moving profile pictures.

Announced today at the F8 Facebook developer conference, the integration will allow users to easily create high-quality cinemagraph profile videos and easily upload to Facebook directly from Flixel Cinemagraph Pro for iOS app for free. Flixel joins Vine, Boomerang, and Facebook’s new MSQRD app as Facebook’s first profile expression kit integration partners.

“We’re excited to work with Flixel as one of our beta integration partners and make cinemagraph profile videos available to the Facebook community,” said Ryan Houx, Product Marketing Manager, Facebook. “Like the moving photos in Harry Potter, cinemagraphs are an exciting and magical new visual medium that bring still photos to life. I know the Facebook Community will love creating these living photos for their Facebook profiles.”

In fall 2015 Facebook added the ability to replace static profile images with seven-second looping profile videos, and Flixel users have already started to create cinemagraph profile videos. Flixel also released an updated version of its paid app Cinemagraph Pro for iOS at F8 2016, which gives users the ability to create and export high quality cinemagraphs to Facebook profile videos for free.

“Cinemagraphs have rapidly taken their place alongside photos and videos as a visual medium you’ll see everywhere in 2016,” said Robert Lendvai, CMO, Flixel Photos. “Partnering with Facebook gives our community of both professional and amateur creators another platform to connect with each other and show off their personality.”

Facebook will have a profile video booth set up at F8 where attendees can shoot and create quick Flixel profile videos against a backdrop. Flixel has also created a new series of cinemagraph tutorials, including how to create Facebook video profiles directly in the Cinemagraph Pro for iOS app.

F8 attendees can learn more about Flixel’s profile expression kit integration at the ‘Enabling Self Expression with Profile Picture Frames and Videos’ keynote with Aigerim Shorman, Product Manager, Facebook, and Ryan Houx, Product Marketing Manager, Facebook.

Cinemagraphs have been named a top design and photography trend for 2016, blending photo and video together in a new content medium. In 2015, Flixel partnered with Facebook and Instagram to study how users interact with cinemagraphs vs. still photos, and according to Flixel research, people view cinemagraphs for nine times longer than still photos.


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