Canada Journal – News of the World Articles and videos to bring you the biggest Canadian news stories from across the country every day
When Cheerios featured a mixed-race family in their 2013 advert, they were not expecting the negative backlash they would receive. But when droves of Americans spoke out in support of the commercial, they decided to continue the narrative.
This Sunday the cereal company will release its latest commercial featuring the same family from the previous ad: Gracie, the daughter, with her white mother and black father.
In the commercial, Gracie’s father describes their family by using Cheerios. He shows her that their family of three will soon become four. To this, Gracie replies, “And, a puppy.”
Camille Gibson, vice president of marketing for Big G cereals, said the advertisement showcases a cereal that brings families together.
“Cheerios is about families and love and connections – and breakfast,” Gibson said on the General Mills website. “Our new Cheerios ad celebrates one of those special moments with a family that America fell in love with.”
Although comments online were removed from the previous Cheerios commercial, comments for the cereal’s latest advertisement have remained available. Many viewers expressed their appreciation for the company’s stand.
“Have to give it to the Cheerios people for being bold where others would have avoided controversy,” Derek Womble wrote online.
Edithson Abelard also commented, expressing his appreciation because the family in the commercial represents his own future.
“Cheerios has my respect big time,” Abelard wrote online. “When my wife and I have kids we’ll be able to watch the commercial, and they’ll see it’s OK to love someone from a different race and be proud.”
Agencies/Canadajournal
