Wal-Mart started to offer car insurance in 8 states Wednesday morning. The company is offering the insurance inside some Walmart stores, and online through the Walmart website.
The company plans to eventually offer insurance through the entire country, according to Joshua Kazam, Founder of AutoInsurance.com.
“Our business is driven by a commitment to taking products and services that are complex and pricey — and making them easy and affordable,” said Daniel Eckert, senior vice president of services for Walmart U.S.
Walmart said it saw an opportunity to help customers find a better way to search for insurance. While 82 percent of Tennesseans comparison shop online for products and services, only 19 percent comparison shop for auto insurance, according to a recent survey.
“We want to make comparison shopping for auto insurance much simpler and faster for every Tennessean who wants to save money on their premiums,” said Joshua Kazam, founder of AutoInsurance.com.
Unlike a lead generator, AutoInsurance.com allows customers to compare and buy real policies all in one place.
“Providing our customers with access to a broad assortment — from groceries to tires — at low prices and in one location is what we’re known for. We’re bringing the same ‘one-stop shopping’ mentality to the insurance industry with AutoInsurance.com,” Eckert says.
As the exclusive retailer and marketing partner of AutoInsurance.com, Walmart customers will be able to access the service directly from its website at www.walmart.com/autoinsurance.