Tyra Banks Launches TYRA Beauty Cosmetics Line (Video)
Tyra Banks Launches TYRA Beauty Cosmetics Line (Video)

Tyra Banks Launches TYRA Beauty Cosmetics Line (Video)

Supermodel and entreprenuer Tyra Banks has another venture up her sleeve.

The Harvard Business student is launching a brand new cosmetics line titled, Tyra Beauty. The line consists of three different collections, TYover, Smize and It Factory. TYover is a collection of stick-based cosmetics, Smize is a collection of eye makeup and It Factory is makeup for the runway.

TYOver is an applicator stick for the face, Smize is eye makeup to help women smile with their eyes, and the It Factory will offer products inspired by the runway.

“The creation of my cosmetics experience has been years in the making. Do you know how good it feels to finally be able to tell the world why I attended Harvard Business School? I truly learned how to master building and leading my own cosmetics experience,” Banks told People magazine.

Her venture into beauty makes perfect sense, as the 40-year-old has spent the last decade teaching and inspiring the next generation of models on her hit reality series, America’s Next Top Model. In a statement released to announce TYRA beauty, Banks gave praise to cosmetics and the role it played in her successful career.

“Without makeup, I would have never been a supermodel. I don’t wake up with naturally sculpted cheekbones — I paint them on!” Banks said. “I believe makeup is the great beauty equalizer.”


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