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Super Bowl XLVIII ads pursue maturity (Video)
Super Bowl XLVIII ads pursue maturity

Super Bowl XLVIII ads pursue maturity (Video)

With one of the most watched television broadcasts in history just days away, buzz is building to a frenzy over which big brands will take home Best in Show in this year’s Super Bowl advertising competition.

While there will certainly be much to watch on the field with the Manning vs. Sherman showdown, Bloomberg Business reports audience levels for commercials are higher than for the game itself.

An estimated 48 percent of U.S. TV households, or more than 108 million viewers, are projected to tune in to Super Bowl XLVIII. No other advertising opportunity offers such a broad reach, which is why a single 30-second spot carries a $4 million price tag, up from $3.8 million last year.

SodaStream — Sorry, Coke and Pepsi. (Uncensored): Every year we see those ads that find a way to get banned for banning sake. This year it comes from SodaStream with an ad featuring Scarlett Johansson who takes a jab at Pepsi and Coke.

Dannon Oikos Super Bowl 2014 Teaser: While John Stamos is the face of Dannon Oikos yogurt the company thought it would be an amazing opportunity to create a miniature “Full House” reunion. Watch David Alan Coulier and Bob Saget join Stamos in the Dannon Oikos Super Bowl teaser.

“The Truth” | Official Kia K900 Morpheus Big Game Commercial 2014: Kia has seriously impressed with their “The Truth” “Matrix” themed Kia K900 Super Bowl commercial. Check out the ad featuring Lawrence Fishburne as Morpheus.

2014 Volkswagen Game Day Commercial: Wings: Perhaps Volkswagen is taking a more simple approach this year with their ad for the Super Bowl titled “Wings.” As the ad is a more than decent commercial we just don’t know if it’s at Super Bowl caliber. Maybe the company will surprise us with something more during the actual game day.

Agencies/Canadajournal




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